Virtual Online Meeting!
REIN Book Club Series Invitation
Join us for an exclusive REIN Book Club series diving into Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz, the revolutionary cash management system that flips traditional accounting on its head and guarantees profitability from day one. Limited to just 12 participants, this intimate series offers a unique opportunity to connect, learn, and grow with fellow real estate investors and entrepreneurs in Middle Tennessee and beyond.
About the Book: Mike Michalowicz, serial entrepreneur and bestselling author, challenges the old formula of Sales - Expenses = Profit. Instead, he introduces the simple, counterintuitive system: Sales - Profit = Expenses. By taking your profit first—literally allocating a percentage of every deposit as profit before paying bills—you force discipline, cut unnecessary spending, and build a healthy, sustainable business.
The core method uses multiple bank accounts (like "small plates" for portion control) to divide income into buckets: Profit, Owner's Pay, Taxes, Operating Expenses (OpEx), and sometimes Equipment or Employee bonuses. This behavioral approach leverages Parkinson's Law (expenses expand to fill available funds) to make profit a habit, not an afterthought.
While written for entrepreneurs in general, it's incredibly powerful for real estate investors—whether you're wholesaling, flipping, holding rentals, or running a syndication business. Many investors feel "broke" despite big deals because cash flow gets eaten by rehab costs, holding expenses, taxes, or lifestyle creep. Profit First helps you pay yourself consistently, cover taxes without surprises, build reserves for the next deal, and scale with clarity. (Note: There's even a tailored version, Profit First for Real Estate Investors by David Richter, which builds directly on Michalowicz's framework for our industry—perfect tie-in for discussion!)
The book (updated editions available, core system timeless as of 2026) includes step-by-step implementation, target allocation percentages, debt destruction tactics, and real stories of businesses transformed from cash-strapped to profitable machines.
Event Details:
- Book: Profit First by Mike Michalowicz (Latest edition recommended; bonus discussion on real estate adaptations)
- Participant Limit: 12
- Activities:
- Discuss key takeaways, the Profit First formula, and bank account setup.
- Explore how the system applies to real estate—allocating wholesaling fees, rental income, flip profits, managing rehab budgets, setting aside for taxes/debt, and paying yourself owner distributions.
- Share real-world examples from your deals or portfolios, brainstorm bucket percentages that fit REI cash flow, and plan immediate implementation steps.
Why Join? This series is your chance to connect with a small group of like-minded real estate investors, end the feast-or-famine cycle, and gain financial peace of mind. In a market with unpredictable deal flow, rising costs, and tax surprises, mastering cash flow and profitability is your edge—let’s turn your investing business into a true money-making machine that supports your lifestyle and growth!
Reserve Your Spot: Spaces are limited—secure yours today for this transformative experience!
Excited to flip the script on cash flow with you all—bring your P&L questions, bank statements (anonymized!), wins, or cash flow challenges! Let's make profit a habit and build stronger, more profitable REI businesses together. 🚀